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Pricing Strategies - Roundtable // Key Takeaways
What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance—and one we tackled in Zolitopia’s most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos. Spoiler: they just might be.
Keep on reading for more insights into the nuances of finding the right price for your business…
5 Cool Booths at Transworld 2025
I attended Transworld- escape room, haunted house and christmas light convention - for the third time in a row. This year I didn’t have a chance to listen to talks as I was exhibiting with Questy- clueQuest’s outdoor game building platform - but I did have a chance to explore the exhibitor space. And I’ve found some innovative booths, showcasing…
The Future of Escape Rooms - 2025 / Roundtable Key Takeaways
As the escape room industry matures, competition is fiercer than ever, and operators must adapt to stay ahead. In this in-depth discussion from the 2025 roundtable, owners and industry professionals explore the latest trends, from pricing strategies and technological innovations to the shift towards multi-attraction entertainment venues. Can AI-driven Game Masters enhance the player experience? Will traditional padlocks give way to fully immersive tech-driven puzzles? And how can escape room businesses remain profitable in a saturated market?
Additional Revenue Streams - Roundtable Discussion // Takeaways
In June a dozen of escape room owners gathered for an online roundtable discussion about additional revenue streams. We had owners from the US and the UK and we shared our experience and best practices about generating extra income.
The Game Is On - Playing the Long Term Game
In May this year I organised Game On a mini conference for escape room owners. The event was attended by almost 50 people from both side of the pond.
This blog is the recap of my keynote talk about the future of the escape room industry.
The Future of Escape Rooms - Roundtable Discussion // Takeaways
In the discussion we had people from all parts of the US, Canada, the UK and more. From the introductions it became evident that we all have our own unique perspective of the discussed topics.
Five ways to increase your escape room’s revenue
I’m sure you have asked yourself the question: “How can I increase my revenue without a massive investment?” I think we’ve all been there so I brought you five ideas to help you maximise your escape room business’ revenue.
The importance of customer care to build brand loyalty
Every company wants to build a loyal customer base, but how do you do it? The short answer is that you need a great product, patience and…