GAME ON
ESCAPE ROOM CONFERENCE
April 19–21, 2027 | London, UK
Join escape room owners, designers, operators, and suppliers from around the world for three days of practical learning, meaningful networking, and honest conversations about the future of our industry.
120 attendees. One shared mission: building better escape room businesses.
Why Attend Game On 2027?
The escape room industry is evolving.
Customer expectations are rising. Competition is fierce. New technologies and business models are emerging every year.
Game On is designed to help you navigate these changes through practical talks, hands-on workshops, and open discussions with people who face the same challenges every day.
Previous Game On In Numbers
100 attendees
Owners, operators, designers, and suppliers gathered from around the world.
Hundreds of new connections
Because the best ideas often start with a simple conversation with a fellow professional.
18 countries represented
Bringing together a truly international perspective on the industry.
Talks, workshops & discussions
Focused on practical ideas, honest conversations, and actionable takeaways.
The Theme for GO'27
The talks and workshops at Game On 2027 will be organised into three key themes: Survey, Reinforce, and Expand. Together, they form a practical roadmap to help you better understand your business, strengthen foundations, and identify future opportunities.
SURVEY
Every successful renovation starts with a detailed survey.
Before you can fix, improve, or expand, you need to understand what you've already built. These sessions will help you assess your business, benchmark against your market, and uncover opportunities that might be hiding in plain sight.
REINFORCE
Once you've completed the survey, it's time to strengthen the structure.
Before adding new rooms, attractions, or revenue streams, you need a business that can support them. These sessions focus on reinforcing the foundations of your operation, from staffing and marketing to sales and the guest experience.
EXPAND
With solid foundations in place, it's time to build what's next.
Whether you're looking to diversify your revenue, explore new formats, or reach entirely new audiences, these sessions focus on opportunities for growth. Learn from operators who mastered their business and expanded beyond.
Be Part of GO’27
BECOME A SPEAKER
Have a story, case study, success, failure, or practical lesson others can learn from?
We're looking for talks, workshops, and panel participants who can help fellow operators survey their business, reinforce their foundations, or expand into new opportunities. If you've learned something worth sharing, we'd love to hear from you.
SPONSOR GO’27
Put your company in front of some of the most engaged owners, operators, and decision-makers in the escape room industry.
Whether your products help businesses survey their performance, reinforce their foundations, or expand into new opportunities, Game On offers a range of sponsorship options designed to create meaningful conversations and lasting connections.
Don’t Miss Any Updates
Be first in line when new information drops — including ticket sales, speaker reveals, and more
Central London Location
📍 NCVO Conference Centre
🚆 Approximately 8 minutes from King's Cross Station
Game On 2027 will take place in the heart of London, making it easy to reach by train, plane, or tube.
Event Schedule
April 19 – Day 0
🎮 Escape room experience
🍻 Networking evening
April 20 – Day 1
🎤 Talks
🛠 Workshops
🎭 Evening experience
April 21 – Day 2
💬 Roundtables & Workshops
🎤 Talks & panels
🍺 Closing drinks
SPONSORS
SUPPORTERS
ORGANISED BY
FAQ
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Owners make up the majority of attendees, but we actively encourage you to bring key members of your management team such as operations managers, regional managers, and general managers.
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Absolutely. Game On is a fantastic opportunity to learn from experienced operators, understand the current state of the market, and build your network.
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You're welcome to join us. However, please note that Game On focuses primarily on the business, operational, and strategic side of the escape room industry.
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Practical ideas, actionable takeaways, and valuable industry connections that you can bring back to your business.
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We're aiming for approximately 120 attendees. The 2025 edition welcomed 100 attendees from 18 different countries.
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Early Bird tickets will represent the best available price and are not eligible for additional discounts.
If you're booking multiple tickets after the Early Bird period has ended, feel free to get in touch and we'll be happy to discuss the options.
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We're currently exploring accommodation partnerships in the area and hope to offer recommended hotels and special rates closer to the event.
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We're planning to make selected sessions available after the conference. More information will be announced closer to the event.
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At the moment we are only planning to sell tickets to the full event.
Game On 2025 - Talk Recordings
Watch a selection of Game On 2025 talks. To gain access to them, simply to subscribe to the newsletter below and you’ll get a secret link.
What you’ve missed in 2025.
The escape room industry is evolving, and staying ahead of the game has never been more crucial. Game On’s talks and interactive workshops will focus on how you can stay ahead of the curve and remain relevant in today’s competitive market.
GAME ON 2025 TOPICS
FUTURE PROOFING
Setting up and maintaining escape room companies that are future proof and sustainable in the long run.
DIVERSIFICATION
Diversifying game portfolios and product offerings so you stay relevant on a saturated immersive market.
INSPIRATION
Current and future developments on the market that will inspire the escape room businesses of the future.
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