GAME ON
ESCAPE ROOM CONFERENCE
April 19–21, 2027 | London, UK
The escape room conference for owners who want practical ideas, stronger businesses and valuable connections across the industry.
Bringing together an international escape room community.
Early Bird tickets are now available. Save £100, but only 30 tickets are available at this price.
The Theme for GO'27
The talks and workshops at Game On 2027 will be organised into three key themes: Survey, Reinforce, and Expand. Together, they form a practical roadmap to help you better understand your business, strengthen foundations, and identify future opportunities.
SURVEY
Every successful renovation starts with a detailed survey.
Before you can fix, improve, or expand, you need to understand what you've already built. These sessions will help you assess your business, benchmark against your market, and uncover opportunities that might be hiding in plain sight.
REINFORCE
Once you've completed the survey, it's time to strengthen the structure.
Before adding new rooms, attractions, or revenue streams, you need a business that can support them. These sessions focus on reinforcing the foundations of your operation, from staffing and marketing to sales and the guest experience.
EXPAND
With solid foundations in place, it's time to build what's next.
Whether you're looking to diversify your revenue, explore new formats, or reach entirely new audiences, these sessions focus on opportunities for growth. Learn from operators who mastered their business and expanded beyond.
Central London Location
📍 NCVO Conference Centre
🚆 Approximately 8 minutes from King's Cross Station
Game On 2027 will take place in the heart of London, making it easy to reach by train, plane, or tube.
Event Schedule Overview
April 19 – Day 0
🎮 Escape room experience
🍻 Networking evening
April 20 – Day 1
🎤 Talks
🛠 Workshops
🎭 Evening experience
April 21 – Day 2
💬 Rapid Rounds & Workshops
🎤 Talks & panels
🍺 Closing drinks
GAME ON 2027 TICKETS
EARLY BIRD TICKET - £390 £290
Only 30 Early Bird tickets are available, giving you the chance to secure your place and save £100.*
Join escape room owners and industry professionals from around the world for two days of practical talks, interactive workshops, new experiences and valuable connections.
Your ticket includes:
Full access to Game On on 20–21 April 2027
Talks, workshops and exhibitor areas
Lunch on both conference days
Access to the networking evening on 19 April
Conference activities and experiences included in the programme
Early Bird tickets save £100 and are limited to the first 30 sold, or until 31 January 2027—whichever comes first.
You may purchase more than one ticket. Attendee details can be confirmed separately through the registration form sent closer to the event date.
Travel and accommodation are not included, although discounted rates will be available at selected nearby hotels.
*Early Bird pricing ends on 31 January 2027 or when all 30 tickets are sold, whichever comes first.
WHAT’S INCLUDED IN YOUR TICKET
TALKS & WORKSHOPS
Two days of practical talks and interactive workshops designed to help you build a stronger escape room business.
EXHIBITORS
Explore 10+ industry exhibitors, carefully selected to complement the key topics of Game On 2027.
EXPERIENCES
A clueQuest mission, plus another specially selected experience to be announced.
NETWORKING
Three networking nights to create many opportunities for you to connect with fellow escape room owners.
FOOD AND DRINKS
Lunch is included on both conference days, alongside evening networking events with complimentary drinks at selected gatherings.
ACCOMMODATION
Access to exclusive attendee discounts at selected hotels within walking distance.
MEET THE SPEAKERS
Game On brings together owners, creators and specialists who are actively shaping the escape room industry. Through practical talks, honest case studies and interactive workshops, they’ll share proven approaches, lessons learned and fresh ideas you can adapt and take back to your own venue.
Jan Gheyle
SPEAKER
Jan co-founded De Gouden Kooi more than a decade ago and helped grow it into Belgium’s most awarded escape room company, repeatedly ranked among the world’s best by TERPECA. Leading on operations and finance, he brings practical experience in building a business from nothing and keeping creative growth commercially sustainable.
Mallory Lynch
SPEAKER
Mallory is the Co-Founder and Chief People & Operations Officer of Puzzol Creative, whose portfolio includes Memphis Escape Rooms, Amuse Adventure Museum and Game Nite Lounge. With an MBA and SHRM-SCP certification, she focuses on the people, systems and organisational decisions required to expand beyond escape rooms successfully and sustainably.
Vojtech Vasák
SPEAKER
Vojtěch is the CEO and Lead Designer of The Chamber, the award-winning Prague studio behind The Bistro, ChamCorp: The Cybergame and Kingdom Come: Experience. His experience spans escape room design, business development and the delivery of ambitious, large-scale immersive projects, with The Chamber’s games consistently recognised by TERPECA and Best of Morty.
Keith Edwards
SPEAKER
Keith is the Co-Founder and Chief Creative & Marketing Officer of Puzzol Creative, helping lead the development, positioning and operation of its immersive entertainment concepts. His work explores why customers choose an experience, what makes a new idea stand out and whether it genuinely fits a company’s brand, audience and strengths.
Barbora Fricová
SPEAKER
Barbora is a key creative force at The Chamber, helping bring projects including The Bistro, ChamCorp: The Cybergame and Kingdom Come: Experience to life. Through the studio’s award-winning escape rooms, B2B products and large-scale immersive productions, she brings practical insight into creative development, game design and turning ambitious ideas into finished experiences.
Daniel Toth
WORKSHOP LEADER
Daniel is a digital marketing strategist and Co-Founder of beboldR, with a background in software development and more than a decade of experience in online marketing. He specialises in paid advertising, analytics and conversion tracking, helping escape room businesses connect their advertising spend with real bookings, stronger capacity utilisation and measurable growth.
Phil Harris
WORKSHOP LEADER
Phil is the Co-Owner and Managing Director of Pier Pressure, which operates escape rooms across five locations in South East England. Alongside its award-winning games, including a room that spent three years at the top of the UK TERPECA rankings, Pier Pressure creates commissioned designs, builds props and produces pop-up immersive experiences.
Stephen Lynch
SPEAKER
Stephen is the Co-Founder, Chief Technology Officer and Chief Financial Officer of Puzzol Creative. A CFA charterholder, he oversees finance, forecasting, technology and software development across the company’s portfolio. His work focuses on assessing whether new ideas make financial sense, and building the systems and business models needed to support sustainable growth.
Bert Brike
SPEAKER
Bert is the creative force behind De Gouden Kooi, designing and building its escape rooms with a strong focus on storytelling and immersive theming. His work has helped make De Gouden Kooi Belgium’s most awarded escape room company, repeatedly ranked among the world’s best by TERPECA. A decade later, he is still dreaming up its worlds.
Zoli Papp
SPEAKER
Zoli is the founder of Zolitopia, the organizer of Game On, and co-founder of clueQuest. With over a decade of experience in the escape room industry, he has consulted numerous business owners on organizational structure, marketing strategies, and business development. Zoli has also been a featured speaker at major industry events, including PuzzolCon, Transworld, ERIC, and Up the Game
More To Come
WATCH THIS SPACE
We have even more exciting speakers lined up to join the event, stay tuned as the list continues to grow!
While the agenda is nearly complete, a few spots are still available. Interested in speaking? Sign up here!
Need More Time to Decide?
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HIGHLIGHT SPONSORS
SPONSORS
SUPPORTERS
ORGANISED BY
Put your company in front of some of the most engaged owners, and decision-makers in the escape room industry. Reach out for sponsorship opportunities.
FAQ
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Owners make up the majority of attendees, but we actively encourage you to bring key members of your management team such as operations managers, regional managers, and general managers.
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Absolutely. Game On is a fantastic opportunity to learn from experienced operators, understand the current state of the market, and build your network.
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You're welcome to join us. However, please note that Game On focuses primarily on the business, operational, and strategic side of the escape room industry.
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Practical ideas, actionable takeaways, and valuable industry connections that you can bring back to your business.
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We’re aiming for approximately 120 attendees, including owners, operators, designers, speakers and exhibitors.
Game On 2025 welcomed 100 attendees from 19 countries.
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Early Bird tickets are our best available price and cannot be combined with additional discounts. If you’re booking several tickets after Early Bird sales have ended, get in touch to discuss group booking options.
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We’ve secured attendee discounts at nearby hotels, including 10% off at St Pancras Inn (code will be emailed to attendees) and 12% off at DoubleTree by Hilton London Angel Kings Cross. More hotel offers will be added soon.
Discount codes and special bookings links will be emailed to attendees.
For a convenient alternative, hub by Premier Inn London King’s Cross is approximately five minutes’ walk from the venue, although no attendee discount is available there.
Hotel options, discount codes and booking links will be shared with ticket holders. Accommodation is booked and paid for separately, and offers are subject to availability and each hotel’s booking terms.
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We're planning to make selected sessions available after the conference. More information will be announced closer to the event.
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At the moment we are only planning to sell tickets to the full event.
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Tickets can be transferred to another attendee free of charge. You’re responsible for finding your replacement and notifying us of their details at least 48 hours before the conference.
Cancellation requests received by 19 February 2027 qualify for a full refund; requests received between 20 February and 20 March qualify for a 50% refund. From 21 March, tickets are non-refundable. Please see our Terms & Conditions for full details.
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No—the main conference takes place on 20–21 April. The networking evening on 19 April is optional, but it’s a great opportunity to meet fellow attendees before the conference begins.
Game On 2025 - Talk Recordings
Watch a selection of Game On 2025 talks. To gain access to them, simply to subscribe to the newsletter below and you’ll get a secret link.
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