ROUNDTABLE DISCUSSION
Organised by an Escape Room Owner, for Escape Room Owners
Every few months, I host a roundtable for escape room owners to share ideas, compare experiences, and talk through what’s really happening in our industry.
These sessions are practical, open, and collaborative, we’ve covered everything from partnerships and pricing strategies to diversification and the future of escape rooms as a whole.
Don’t Miss the Next One
These roundtables are online and free to attend but requires sign up.
Last Roundtable
Maxing Out the Busy Season - 2026 Edition
In our latest session, we discussed making the most of Q4. In this roundtable recap, I share practical ideas around Black Friday, seasonal overlays, Christmas campaigns, gift vouchers and January planning that you can still put into action this quarter.
If you couldn’t attend, the key takeaways are worth catching up on.
120 attendees
Owners, operators, designers, and suppliers gathered from around the world.
Hundreds of new connections
Because the best ideas often start with a simple conversation with a fellow professional.
Global audience
Bringing together a truly international perspective on the industry.
Talks, workshops & discussions
Focused on practical ideas, honest conversations, and actionable takeaways.
Takeaways from Previous Roundtables
The Future of Escape Rooms 2026
The escape room industry isn’t disappearing, it’s maturing. In this 2026 roundtable recap, we explore consolidation, diversification, corporate growth, seasonal overlays, and why context matters more than ever. The takeaway? Escape rooms aren’t “the pie” anymore, and the operators who adapt strategically will be the ones who thrive.
Pricing Strategies
What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance, and one we tackled in our most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos.
The Future of Escape Rooms 2025
Almost 40 owners from around the world gathered for this roundtable to discuss what the future holds for escape rooms.
We talked about current market trends and strategies to deal with it such as different pricing strategies. The topic of AI also came up which started a lively debate.
Christmas Marketing
Discover top strategies to boost your escape room business during the festive season! From leveraging multiple marketing channels to introducing seasonal game offerings, this roundtable recap highlights the importance of preparation, creative marketing, and smart discounting. Learn how to attract corporate bookings, engage customers, and stand out during Black Friday.
Networking and Parnerships
A dozen owners attended this roundtable from both sides of the pond.
Escape rooms are no longer the new kid on the immersive market which means we have to embed ourselves in our local communities through our network and partnerships.
Additional Revenue Streams
With the economy being slow and the living cost crisis causing people to think twice about spending on entertainment it’s a tough market for escape rooms.
So we gathered to share ideas about bumping the bottom line with additional revnue streams.
The Future of Escape Rooms 2024
People from all parts of the US, Canada, the UK and Europe attended this roundtable.
From the hour and half long discussion it became evident that we all have our own unique perspective of what the future of escape rooms will look like.
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