ROUNDTABLE DISCUSSION
The Future of Escape Rooms
2026 Edition
January 27 (Tuesday) at 4:00 PM GMT // 11:00 AM EST
Join escape room professionals from around the world for this collaborative roundtable, where we explore what’s next for the industry. From emerging trends and clever business innovations to expanding revenue beyond traditional games, this is your chance to listen, share, and get inspired.
Not sure if it’s for you? Take a look at the agenda below and key takeaways from our previous roundtables and see what you've been missing.
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The roundtable is free to attend but requires you to sign up using the form below.
Proposed Agenda
Introductions // ~15 mins
We’ll kick things off with a quick round of intros, including where we’re from, a snapshot of our local market, and what’s been most exciting (or challenging) lately.
State of the Industry // ~25 mins
We’ll look at the numbers and trends from recent market reports, including growth patterns in different regions, maturity in developed markets, and what it might mean for your business over the next year or two.
Innovating the Business Model // ~25 mins
How can we get more out of the classic 60-minute game format? From hybrid offerings to structural changes in how we sell time and experience, this session will explore creative approaches to stand out in a crowded market.
Revenue Beyond the Room // ~25 mins
More escape room businesses are expanding their offerings, from mobile games and team building packages to product development and B2B services. We’ll share examples, talk strategy, and discuss the balance between focus and diversification.
Previous Roundtables
Pricing Strategies
What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance, and one we tackled in our most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos.
The Future of Escape Rooms 2025
Almost 40 owners from around the world gathered for this roundtable to discuss what the future holds for escape rooms.
We talked about current market trends and strategies to deal with it such as different pricing strategies. The topic of AI also came up which started a lively debate.
Christmas Marketing
Discover top strategies to boost your escape room business during the festive season! From leveraging multiple marketing channels to introducing seasonal game offerings, this roundtable recap highlights the importance of preparation, creative marketing, and smart discounting. Learn how to attract corporate bookings, engage customers, and stand out during Black Friday.
Networking and Parnerships
A dozen owners attended this roundtable from both sides of the pond.
Escape rooms are no longer the new kid on the immersive market which means we have to embed ourselves in our local communities through our network and partnerships.
The Future of Escape Rooms 2024
Additional Revenue Streams
With the economy being slow and the living cost crisis causing people to think twice about spending on entertainment it’s a tough market for escape rooms.
So we gathered to share ideas about bumping the bottom line with additional revnue streams.
People from all parts of the US, Canada, the UK and Europe attended this roundtable.
From the hour and half long discussion it became evident that we all have our own unique perspective of what the future of escape rooms will look like.
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