ROUNDTABLE DISCUSSION
Christmas Season
October 28 (Tuesday) at 4:00 PM GMT // 9:00 AM PST
Join escape room professionals from around the world for this collaborative roundtable, an open space to share ideas, learn from each other, and keep pushing the boundaries of what our industry can do.
Not sure if it’s for you? Take a look at the agenda below and key takeaways from our previous roundtables and see what you've been missing.
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Proposed Agenda
Introductions // ~10 mins
We’ll do a quick round to introduce ourselves and share some key info about our local market such as size, competition count, customer types, etc.
Staffing For The Busy Season // ~20 mins
We’ll talk about how to get your team ready before the rush hits, from scheduling and securing shifts early to keeping morale high through simple but effective gestures like pizza days, mini competitions, and upselling bonuses.
Black Friday & Cyber Monday // ~30 mins
These mega-sale weekends can be powerful - or pointless - depending on your approach. We’ll explore whether they’re worth the effort, how to make offers that attract new players without devaluing your brand, and how to track what actually works.
Holiday marketing and upselling ideas // ~30 mins
From gift vouchers to themed campaigns and clever add-ons, we’ll share festive marketing tactics that drive both bookings and spend-per-customer. Expect practical, creative ideas you can put into action straight after the session.
Previous Roundtables
Pricing Strategies
The Future of Escape Rooms 2025
Almost 40 owners from around the world gathered for this roundtable to discuss what the future holds for escape rooms.
We talked about current market trends and strategies to deal with it such as different pricing strategies. The topic of AI also came up which started a lively debate.
Christmas Marketing
Discover top strategies to boost your escape room business during the festive season! From leveraging multiple marketing channels to introducing seasonal game offerings, this roundtable recap highlights the importance of preparation, creative marketing, and smart discounting. Learn how to attract corporate bookings, engage customers, and stand out during Black Friday.
Networking and Parnerships
A dozen owners attended this roundtable from both sides of the pond.
Escape rooms are no longer the new kid on the immersive market which means we have to embed ourselves in our local communities through our network and partnerships.
The Future of Escape Rooms 2024
Additional Revenue Streams
With the economy being slow and the living cost crisis causing people to think twice about spending on entertainment it’s a tough market for escape rooms.
So we gathered to share ideas about bumping the bottom line with additional revnue streams.
People from all parts of the US, Canada, the UK and Europe attended this roundtable.
From the hour and half long discussion it became evident that we all have our own unique perspective of what the future of escape rooms will look like.
What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance, and one we tackled in our most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos.
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