ROUNDTABLE DISCUSSION
Pricing Strategies
April 8 (Tuesday) at 4:00 PM BST // 8:00 AM PST
Join escape room professionals from around the world for this collaborative roundtable, an open space to share ideas, learn from each other, and keep pushing the boundaries of what our industry can do.
Not sure if it’s for you? Take a look at the key takeaways from our previous roundtables and see what you've been missing.
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Proposed Agenda
Introductions // ~10 mins
We’ll kick things off with a quick round of introductions. Everyone will share a bit about their business and key insights into their local market—things like venue size, number of competitors, customer demographics, and any unique quirks you’re navigating.
Finding The Right Price // ~40 mins
Pricing can make or break a business. In this section, we’ll explore how to monitor your market effectively and land on that sweet spot: a price that feels like great value to customers while still aligning with your financial goals.
Pricing For Special Groups // ~40 mins
From student discounts to corporate rates—and yes, even teams of six who proudly declare themselves a “large group”— in this segment we’ll dive into how to approach pricing for different customer types without compromising your bottom line.
The Format
This is an open-floor discussion where everyone’s welcome to contribute—but if you’d rather just be a fly on the wall, that’s totally fine too. Each section kicks off with a few conversation starter slides to set the scene, and then the floor is open for anyone who wants to jump in and share.
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Previous Roundtables
The Future of Escape Rooms 2025
Almost 40 owners from around the world gathered for this roundtable to discuss what the future holds for escape rooms.
We talked about current market trends and strategies to deal with it such as different pricing strategies. The topic of AI also came up which started a lively debate.
Christmas Marketing
Discover top strategies to boost your escape room business during the festive season! From leveraging multiple marketing channels to introducing seasonal game offerings, this roundtable recap highlights the importance of preparation, creative marketing, and smart discounting. Learn how to attract corporate bookings, engage customers, and stand out during Black Friday.
Networking and Parnerships
A dozen owners attended this roundtable from both sides of the pond.
Escape rooms are no longer the new kid on the immersive market which means we have to embed ourselves in our local communities through our network and partnerships.
The Future of Escape Rooms 2024
Additional Revenue Streams
With the economy being slow and the living cost crisis causing people to think twice about spending on entertainment it’s a tough market for escape rooms.
So we gathered to share ideas about bumping the bottom line with additional revnue streams.
People from all parts of the US, Canada, the UK and Europe attended this roundtable.
From the hour and half long discussion it became evident that we all have our own unique perspective of what the future of escape rooms will look like.
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