Strategic Guidence
for Escape Rooms
Explore. Plan. Improve.
Build on what’s already working, break through what’s holding you back, or get a head start with guidance from an experienced escape room owner.
CHALLENGES I HELP SOLVE
No two escape room businesses are exactly alike, but the owners I’ve worked with since 2021 often run into surprisingly similar problems. These are the challenges I most often help untangle, improve or build around.
Usually 6+ months
BUILT TO RUN
Make the business less dependent on you.
Build the team, roles and systems that let you step away from daily operations without losing control over the business.
For establisehd owner-led businesses
Usually 3-9 months
COURSE CORRECT
Find what’s wrong. Fix what matters.
A focused intervention for businesses that have stalled, drifted or need clear direction before more money gets wasted.
For businesses needing a change
Usually 6+ months
CO-PILOT
A strategic partner without the payroll.
Ongoing advisory for owners who want an experienced second perspective on decisions, priorities and what comes next.
For solo owners and senior decision-makers
Usually 3-6 months
START SMART
Skip some of the expensive lessons.
Practical support for new and soon-to-open escape room businesses who want to build on solid foundations from day one.
For new or early-stage operators
WHAT THIS CAN INCLUDE
Practical support across the areas that make the biggest difference to your business.
Organisational Structure
Build a structure that fits the size and ambition of your business.
I bring clear role design, practical reporting lines and tried-and-tested ways to divide responsibilities across owners, managers and teams. The aim is to create a structure that is easier to run, easier to scale and less dependent on people simply “knowing what to do”.
Talent Management
Build the right team, then give people a clear path to succeed.
I bring a structured approach to finding, onboarding and developing the right people. From role definition and hands-off recruitment to interview processes, training flows, performance expectations and progression paths, the goal is to build a team that becomes stronger over time.
Owner Support
A trusted outside perspective when everyone else turns to you.
I bring an experienced outside perspective to the decisions that are hardest to make from inside the business. That means strategic thinking, challenging assumptions, helping prioritise competing ideas and, where useful, connecting you with relevant people across the industry.
Marketing Direction
Make sure your marketing activity supports the wider business strategy.
I bring strategic direction to your marketing so activity is driven by the needs of the business rather than disconnected campaigns. That includes channel priorities, campaign planning, partnerships and making sure marketing spend is focused to have the biggest impact.
Operations & Processes
Turn the way your business works into clear, repeatable systems.
I bring structure to the day-to-day running of the business by turning informal knowledge into clear, repeatable systems. That can cover operational manuals, checklists, service standards and the practical details that make everyday operations more consistent.
Growth Planning
Work out where the next meaningful improvement should come from.
I bring an outside view on where meaningful growth can actually come from. That might mean improving profitability, streamlining processes, developing new revenue streams or assessing new products, locations and opportunities before committing time and money.
Need Hands-On Marketing Support?
Strategy is only useful if someone puts it into action. If you need ongoing help managing your paid ads, newsletters and other marketing activity, my sister company beboldR takes care of the hands-on execution, while keeping it aligned with the wider direction of your business.
WHO IS THIS FOR
If any of the challenges below sound familiar, it’s probably worth having a conversation. We can look at what’s happening in your business, where the biggest opportunities or sticking points are, and whether outside support would actually help.
You want the business to rely less on you.
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Build a stronger team and a business that works without you in it.
You need someone to talk big decisions through with.
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A trusted outside perspective from an industry expert.
You’re opening or scaling and want to avoid costly mistakes.
—-
Get practical support to build on solid foundations from day one.
Something isn’t working and you need clarity.
—-
Find what’s really going on and a clear plan for what do to next.
HOW IT WORKS
Practical support across the areas that make the biggest difference to your business.
1. EXPLORE
Take an honest look at where the business is today.
2. PLAN
We define priorities, structure and next steps.
3. IMPROVE
We work through the changes together.
WHY OWNERS TRUST MY ADVICE
I’m Zoli an ER owner myself
I've spent the last 16 years building and growing businesses. In 2013, I co-founded clueQuest, now the UK's longest-running escape room, and helped grow it from a small family business into one of the industry's most recognised brands with a self-sufficient team of 50.
In 2021, I founded Zolitopia to share the knowledge and experience I'd gained along the way. Today, I help escape room owners build stronger, more sustainable businesses through consultancy, education and community initiatives.
Featured Speaker At
PuzzolCon • ER Champ • ERIC • TransWorld • Game On
Trusted by Escape Room Businesses Around the World
“Working with Zoli to consult us on marketing and business development has been the best money we’ve spent all this year”
Let’s talk
Whether you want a fresh perspective on your business, need support with a specific challenge, or simply want to connect through the wider Zolitopia community, I’d love to hear from you.
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