What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance—and one we tackled in Zolitopia’s most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos. Spoiler: they just might be.

Keep on reading for more insights into the nuances of finding the right price for your business…

In June a dozen of escape room owners gathered for an online roundtable discussion about additional revenue streams. We had owners from the US and the UK and we shared our experience and best practices about generating extra income.