Game On 2025

EVENT INFO

You’ll find everything here you’ll need while attending Game On 2025. Have fun!

QUICK LINKS

Make sure to join the Game On Discord where you can chat to other attendees and see the latest updates.

Download Discord for Apple or Android

MAP

And here is a Google Maps list of all the important locations.

GAME ON 2025 AGENDA

DAY 0 - APRIL 28

  • If you are arriving on the 28th we recommend checking-in that day before the networking.

    • You’ll receive your badge

    • You’ll receive your welcome pack

    📍 Main Event Hall (Sibson Building) - Google Maps

  • We will gather on day 0 at the K-Bar for a networking night to warm up for the conference.

    📍 K-Bar (on campus) - Google Maps

DAY 1 - APRIL 29

  • During check-in you’ll

    • receive your badge

    • receive your welcome pack

    📍 Main Event Hall (Sibson Building) - Google Maps

  • 📍 Ground floor of the Sibson building - this is where the conference will take place.

    Have a quick browse before the keynote starts at 9:00 am.

    Highlight Sponsors

    🔒 Quizboxing: A new concept from France and a great option if you are looking to diversify your game portfolio.

    🔒 Questy: A new game building platform for outdoor and play at home games. The best part, it requires zero coding skills.

    🔒 Buzzshot: Escape Room Software powering business growth, player marketing and customer experience.

    🔒 RiskBox: An insurance provider with packages specifically made for escape room needs.

    🔒 Immersif: One-stop shop for escape room finances: Bookkeeping, Payroll, VAT, Annual Accounts, Self-Assessment, ER Insights, and more!

    🔒 Massive Impact: Marketing agency looking after your website, SEO and PPC management needs. They also specialise in escape rooms.

    🔒 Zolitopia: (Game On Organiser) Zoli offers over a decade of experience in the industry in long term business development and marketing.

    Sponsors

    🗝️ Escape Puzzles: Complete escape room plans and assets you need to start building an escape room.

    🗝️ Escape Workshop: Creating full builds from the minds behind the highly praised Pier Pressure games in Brighton.

    🗝️ COGS: Show control built for live interactive experiences such as Phantom Peak, Bridge Command and many more around the globe.

    🗝️ Indestroom: One of the largest escape room supplier with dozens of different themes and game formats in their library.

    🗝️ Drawbridge: Drawbridge takes the guesswork out of running your business—using smart AI alongside an optimized interface that brings together all your critical data to give you instant insight.

  • Zoli will welcome Game On attendees and we’ll also take a quick group photo before the keynote.

    📍 LT2 - First Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Speaker: Zoli Papp

    🎯 Bio Highlights: Zoli consults escape room owners on business development and marketing. He also co-founded the UK’s longest running escape room clueQuest.marketing.

    📈 Talk Summary

    Next Gen ER Businesses

    Although the global escape room market is valued at 9 Billion USD and is predicted to grow yearly by 15% in the next 5 years, developed markets such as the UK, US and Europe are experiencing bearish markets.

    This new situation can only be survived by escape rooms that are well structured and keep innovating.

    Zoli will share his insights on how you can set up an agile organisation that’s capable of navigating this new landscape.

  • 📍 LT2 - First Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Speaker: David Goodman

    🎯 Bio Highlights: David - the owners of Hounds - writes, designs and builds all sorts of immersive productions. He is not only committed to evolve his own immersive business but he’s also eager to help the industry as a whole.

    📈 Talk Summary

    A thought provoking talk about the need to change our perspective on how we view escape rooms.

    David will share insights on why and how he and his team almost entirely dropped the use of the words ‘escape rooms’ in order to fight negative connotation in potential customers’ minds attached to these words

    This change helped them to reach a wide range of potential customers who might have thought: ‘Escape rooms are not for me.’

  • Time to grab a quick bite, coffee and do another quick browse of the sponsors.

  • ✍️ Format Overview

    • There will be three interactive workshops happening simultaneously that you can choose from.

    • The goal of these workshops is to engage you in excercises so you can walk away with a to-do list.

    • These workshops will repeat at 3pm so you’ll be able to attend two of the three options.

    📝 Option #1 - Adjusting Difficulty On The Fly

    📍 SR1 - Ground Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Philly Harris

    🎯 Bio Highlights: Philly’s academic career in psychology was cut short when she and her husband started Pier Pressure, a TERPECA winning spot. Since then she not only designed games for themselves but various clients around Europe.

    📈 Workshop details

    Learn about adjusting game difficulty on the fly and why this will benefit both the players and your operational team.

    During the workshop you’ll turn a couple of your own puzzles into ones that have different difficulty levels. This will give you a framework to update all your rooms after the conference.

    📝 Option #2 - Data Driven Decision Making

    📍 SR2 - Ground Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Chi Yun Wai (Sam)

    🎯 Bio Highlights: Chi not only owned an escape room in Central London but he is a master of numbers and a certified bookkeeper. Since he sold his escape room, he’s supporting owners in making financially viable decisions.

    📈 Workshop details

    This workshop will dive deep into escape room business numbers and how you can back up your decisions with them.

    If you ever wondered for example if one of your rooms is still making enough profit or it should be replaced, this workshop has your name written all over it.

    📝 Option #3 - Memorable Branding

    📍 SR3 - First Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Zoli Papp

    🎯 Bio Highlights: Zoli not only co-founded clueQuest with it’s widely recognised yellow mouse, Mr Q, but through his consulting work he also helped owners refresh their businesses around the globe.

    📈 Workshop details

    If you feel like your brand could use a refresh or just want to help your customers to recall your business more easily, this workshop is the one for you.

    During the workshop you will work on your brand’s personality and will be shown practical techniques that will help you to differentiate your business from the competition.

  • 🍔 Enjoy a delicious selection of sandwiches and finger food in the main hall.

    🛒 This lunch break is two hours long so you’ll also have plenty of time to explore the sponsors exhibiting in the main hall.

    Highlight Sponsors

    🔒 Quizboxing: A new concept from France and a great option if you are looking to diversify your game portfolio.

    🔒 Questy: A new game building platform for outdoor and play at home games. The best part, it requires zero coding skills.

    🔒 Buzzshot: Escape Room Software powering business growth, player marketing and customer experience.

    🔒 RiskBox: An insurance provider with packages specifically made for escape room needs.

    🔒 Immersif: One-stop shop for escape room finances: Bookkeeping, Payroll, VAT, Annual Accounts, Self-Assessment, ER Insights, and more!

    🔒 Massive Impact: Marketing agency looking after your website, SEO and PPC management needs. They also specialise in escape rooms.

    Sponsors

    🗝️ Escape Puzzles: Complete escape room plans and assets you need to start building an escape room.

    🗝️ Escape Workshop: Creating full builds from the minds behind the highly praised Pier Pressure games in Brighton.

    🗝️ COGS: Show control built for live interactive experiences such as Phantom Peak, Bridge Command and many more around the globe.

    🗝️ Indestroom: One of the largest escape room supplier with dozens of different themes and game formats in their library.

  • 📍 LT2 - First Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Speaker: Phil Harris

    🎯 Bio Highlights: Phil not only co-own Pier Pressure - a UK’s top 100 winner - but also successfully diversified their business into room and prop building.

    📈 Talk Summary

    Every owner brushes up to the idea at least once in their career to become a supplier for other escape rooms for their props, booking software, marketing needs, just to name a few.

    Phil and his team not only played around with this idea but actually did it. During his talk he will share the pitfalls and learning points of their journey.

    This talk will equip you with knowledge on how you too could take one of your expertise and become an industry supplier.

  • ♻️ 11:15 AM Workshops Repeating

    All three interactive workshops from the 11:15 am slots are repeating to give you the opportunity to attend two of the three available workshops on day 1.

    📝 Option #1 - Adjusting Difficulty On The Fly

    📍 SR1 - Ground Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Philly Harris

    🎯 Bio Highlights: Philly’s academic career in psychology was cut short when she and her husband started Pier Pressure, a TERPECA winning spot. Since then she not only designed games for themselves but various clients around Europe.

    📈 Workshop details

    Learn about adjusting game difficulty on the fly and why this will benefit both the players and your operational team.

    During the workshop you’ll turn a couple of your own puzzles into ones that have different difficulty levels. This will give you a framework to update all your rooms after the conference.

    📝 Option #2 - Data Driven Decision Making

    📍 SR2 - Ground Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Chi Yun Wai (Sam)

    🎯 Bio Highlights: Chi not only owned an escape room in Central London but he is a master of numbers and a certified bookkeeper. Since he sold his escape room, he’s supporting owners in making financially viable decisions.

    📈 Workshop details

    This workshop will dive deep into escape room business numbers and how you can back up your decisions with them.

    If you ever wondered for example if one of your rooms is still making enough profit or it should be replaced, this workshop has your name written all over it.

    📝 Option #3 - Memorable Branding

    📍 SR3 - First Floor

    🧙‍♂️ Game On Topic: Future Proofing

    🎤 Workshop Leader: Zoli Papp

    🎯 Bio Highlights: Zoli not only co-founded clueQuest with it’s widely recognised yellow mouse, Mr Q, but through his consulting work he also helped owners refresh their businesses around the globe.

    📈 Workshop details

    If you feel like your brand could use a refresh or just want to help your customers to recall your business more easily, this workshop is the one for you.

    During the workshop you will work on your brand’s personality and will be shown practical techniques that will help you to differentiate your business from the competition.

  • Once the 3pm workshops wrap at 3:45pm you’ll have another hour and a bit to explore the exhibitors. This is also a perfect time to pop back to your accommodation to freshen up for the evening.

    We’ll stay in the Sibson building to play Time Crimes and do networking from 5pm.

  • 📍SR1 and SR2 - Ground Floor

    Time Crimes is an exciting mobile game brought over from the Netherlands to showcase how you too could diversify into off-site events.

    The game will run in two back-to-back sessions. Please refer to your badge for team assignments.

    ⏱️ 1st session starts at 5:00 pm

    ⏱️ 2nd session starts at 6:45 pm

    ‼️AGENDA CHANGE NOTICE‼️

    Originally Canterbury Tales by the Escapement team was included in the schedule. Unfortunately due to severe delays to their construction we had no choice but to replace the activity.

    We think you’ll love Time Crimes but we do understand if this change may be upsetting. We were just as much looking forward to experience Canterbury Tales.

    Thank you for your understanding and we apologise for any incovenience this may cause.

  • 📍 Main Evet Hall

    🍹 5:30 PM: A bar will be set up for us to enjoy drinks. (pay your own)

    🍗 8:00 PM: Dinner will be served (Dinner and a soft drink is included in your ticket)

DAY 2 - APRIL 30

  • 📍 MEETING POINT
    49 St Peter's St, Canterbury CT1 2BE - Google Maps - in front of the Subway

    Please aim for arriving by 8:15 AM.

    🚉 TRANSPORTATION

    ‼️Please note that you’ll have to take care of your own transportation to get to the meeting point. You have these options:

    🚶‍➡️ 35 minutes walking
    🚕 Drive or grab an Uber - 8 minutes
    🚌 Take the bus (Uni1 or Uni2) - 25 minutes

    🌤️ WEATHER

    This game takes place outdoors so please wear weather appropriate clothing.

    🚶‍♀️‍➡️ WALKING

    The game involves walking 2,5km (~1,5 mi) so please wear appropriate footwear.

    🕵️ PLAYING

    The game will take about 90 minutes to play. This experience is made in Questy and it is a follow up to clueQuest’s successful Glitch Hunters: London outdoor game and will make its debut at Game On 2025.

    We will aim to finish by 10 AM so you’ll have plenty of time to get back to Sibson before the workshops start at 11:15 AM.

  • Please note that you’ll have to take care of your own transport. Here are your options:

    🚶‍➡️ 35 minutes walking
    🚕 Drive or grab an Uber - 8 minutes
    🚌 Take the bus (Uni1 or Uni2) - 25 minutes

  • 🍵 Coffee, tea and snacks will be served to warm up after our Glitch Hunters excursion.

    📍 Ground floor of the Sibson building - this is where the conference will take place.

    Highlight Sponsors

    🔒 Quizboxing: A new concept from France and a great option if you are looking to diversify your game portfolio.

    🔒 Questy: A new game building platform for outdoor and play at home games. The best part, it requires zero coding skills.

    🔒 Buzzshot: Escape Room Software powering business growth, player marketing and customer experience.

    🔒 RiskBox: An insurance provider with packages specifically made for escape room needs.

    🔒 Immersif: One-stop shop for escape room finances: Bookkeeping, Payroll, VAT, Annual Accounts, Self-Assessment, ER Insights, and more!

    🔒 Massive Impact: Marketing agency looking after your website, SEO and PPC management needs. They also specialise in escape rooms.

    🔒 Zolitopia: (Game On Organiser) Zoli offers over a decade of experience in the industry in long term business development and marketing.

    Sponsors

    🗝️ Escape Puzzles: Complete escape room plans and assets you need to start building an escape room.

    🗝️ Escape Workshop: Creating full builds from the minds behind the highly praised Pier Pressure games in Brighton.

    🗝️ COGS: Show control built for live interactive experiences such as Phantom Peak, Bridge Command and many more around the globe.

    🗝️ Indestroom: One of the largest escape room supplier with dozens of different themes and game formats in their library.

    🗝️ Drawbridge: Our software combines information from your game control software, booking system, and timekeeping app to give you instant insights into your venue, all in one place.

  • ✍️ Format Overview

    • There will be three interactive workshops happening simultaneously that you can choose from.

    • The goal of these workshops is to engage you in excercises so you can walk away with a to-do list.

    • These workshops will repeat at 3pm so you’ll be able to attend two of the three options.

    📝 Option #1 - Minimum Investment, Maximum Payoff

    📍 SR1 - Ground Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Brent Girhalva and Alex Field

    🎯 Bio Highlights: Brent and Alex form a tightly knit team at clueQuest. While Alex looks after the operational team, Brent as the sales manager takes care of their corporate clients.

    📈 Workshop details

    They will share their best practices on how you can create add-on experiences for corporate clients from your existing puzzle portfolio.

    The excercises of this workshop will help you identify add-on items in your business that will help you raise the bottom line and attract more corporate teams.

    📝 Option #2 - How To Diversify Your Game Portfolio

    📍 SR2 - Ground Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Alex Girschfeld

    🎯 Bio Highlights: Alex is the owner of Indestrom which is not only one of the largest turnkey providers in the industry but he and his team also created unique concepts such as self restraining rooms and escape cubes.

    📈 Workshop details

    If you are looking to expand your escape empire with new and unique concepts to attract a more diverse customer base, this workshop is a perfect choice for you.

    The excercises of this workshop will walk you through the process of identifying market gaps, the strengths of your business and what new experiences will fit your specific needs the best.

    📝 Option #3 - Unlocking New Demographics With Digital Ads

    📍 SR3 - First Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Piyush Agrawal

    🎯 Bio Highlights: Piyush, the founder of Massive Impact and SEO ORB works exclusively with escape room businesses to improve their digital visibility through PPC and SEO marketing.

    📈 Workshop details

    This workshop is designed to identify new demographics that are not part of your core audience.

    Then the excercises of this workshop will walk you through the process of creating ads for these new audiences and how to convert them into paying customers.

  • 🍔 Enjoy a delicious selection of sandwiches and finger food in the main hall.

    🛒 The lunchbreak will also be a great opportunity for you to further explore the sponsors exhibiting in the main hall.

  • 🧙‍♂️ Game On Topic: Inspiration

    🎤 Panelist: Lewis Hunt

    🎯 Bio Highlights: Lewis and his team created and collaborated on several TERPECA top 100 games around the world including creating his own TERPECA winning games.

    🎤 Panelist: Mairi Nolan

    🎯 Bio Highlights: Mairi is the UK ambassador for TERPECA and editor in chief of the Escape Industry Newsletter that’s read every month by hundreds of owners.

    🎤 Panelist: Tom Dixon

    🎯 Bio Highlights: Tom co-founded Clockwork Dog (COGS) in 2016, just as the escape room industry was finding its feet. COGS now powers world-renowned experiences like Phantom Peak.

    🎤 Panelist: Kevin Williams

    🎯 Bio Highlights: Kevin Williams is the founder of Drawbridge, a software platform that provides real time operational insights. Kevin also owns an Escapology location with 12 different experiences.

    🎤 Moderator: Zoli Papp

    🎯 Bio Highlights: Zoli consults escape room owners around the globe, organises roundtable discussions and attends several ER conferences every year.

  • ♻️ 11:15 AM Workshops Repeating

    All three interactive workshops from the 11:15 am slots are reapeating to give you the opportunity to attend two of the three available workshops on day 2.

    ✍️ Format Overview

    • There will be three interactive workshops happening simultaneously that you can choose from.

    • The goal of these workshops is to engage you in excercises so you can walk away with a to-do list.

    • These workshops will repeat at 3pm so you’ll be able to attend two of the three options.

    📝 Option #1 - Minimum Investment, Maximum Payoff

    📍 SR1 - Ground Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Brent Girhalva and Alex Field

    🎯 Bio Highlights: Brent and Alex form a tightly knit team at clueQuest. While Alex looks after the operational team, Brent as the sales manager takes care of their corporate clients.

    📈 Workshop details

    They will share their best practices on how you can create add-on experiences for corporate clients from your existing puzzle portfolio.

    The excercises of this workshop will help you identify add-on items in your business that will help you raise the bottom line and attract more corporate teams.

    📝 Option #2 - How To Diversify Your Game Portfolio

    📍 SR2 - Ground Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Alex Girschfeld

    🎯 Bio Highlights: Alex is the owner of Indestrom which is not only one of the largest turnkey providers in the industry but he and his team also created unique concepts such as self restraining rooms and escape cubes.

    📈 Workshop details

    If you are looking to expand your escape empire with new and unique concepts to attract a more diverse customer base, this workshop is a perfect choice for you.

    The excercises of this workshop will walk you through the process of identifying market gaps, the strengths of your business and what new experiences will fit your specific needs the best.

    📝 Option #3 - Unlocking New Demographics With Digital Ads

    📍 SR3 - First Floor

    🧙‍♂️ Game On Topic: Diversification

    🎤 Workshop Leader: Piyush Agrawal

    🎯 Bio Highlights: Piyush, the founder of Massive Impact and SEO ORB works exclusively with escape room businesses to improve their digital visibility through PPC and SEO marketing.

    📈 Workshop details

    This workshop is designed to identify new demographics that are not part of your core audience.

    Then the excercises of this workshop will walk you through the process of creating ads for these new audiences and how to convert them into paying customers.

  • 3:00 PM 🎤 TALK: Think Big, Act Together

    📍 LT2 First Floor

    🧙‍♂️ Game On Topic: Inspiration

    🎤 Speaker: Bartosz Idzikowski & Natasa Potocnik

    🎯 Bio Highlights:

    Nataša Potočnik is the co-founder and creative director of Enigmarium®, and president of the Association of Escape Room Activities of Slovenia (GIZ ER.SI), she champions industry collaboration— from ER CHAMP to escape room associations.

    Bartosz is the co-founder of the international escape room marketplace Lock.me and the world escape room championship ER Champ. He also designed escape room board games, like Escape Tales and Side Quest.

    📈 Talk Summary

    The best escape rooms don’t just compete – they collaborate. Using Google Trends, Terpeca rankings and case studies, we’ll reveal why the most searched-for and highest-rated escape rooms are those that share ideas, cross-promote and build alliances.


    From in-game Easter eggs and escape room associations to ER championships and aggregator portals, we’ll explore why collaboration and teamwork are key to not just player success but business success.

    Escape the limits of competition. Let’s unlock the future – together.  

  • 🧙‍♂️ Game On Topic: Inspiration

    🎤 Speaker: Stephen Davies

    🎯 Bio Highlights: Stephen is the Senior Vice President of Global Licensing at BBC Studios. He has overseen licensing for iconic brands such as Doctor Who and BBC Earth.

    📈 Talk Summary

    More and more iconic IP’s are adding immersive experiences to their product lineup with a budget usually far superior to traditional escape rooms. Their innovation however eventually trickles down to the SME sector.

    Stephen will go through examples of what big brands are working on right now and how that could affect the escape room industry in the near future.

  • Zoli - the main organiser of Game On 2025 - will wrap up the conference with a few words before we head to the bar for the third and final networking night.

  • This is your last chance to check out what the exhibitors have on offer.

  • This is a perfect chance to grab something to eat before the networking starts at 6:30 PM in the K-Bar.

  • We will gather at the K-Bar for farewell drinks. They also offer food options.

    💡 Pay your own

    The last train to London leaves at 10:23 PM

FAQ

Got a question about attending Game On? We’ve collected the most frequently asked questions about attending.

GETTING AROUND

  • The conference will take place in the Sibson Building at the University of Kent.

    📍 Park Wood Rd, Canterbury CT2 7PE, UK - Google Maps

  • 🏨 Book here

    Use code escape to access the discounted rate.

    Remember that:

    🍻 There will be a networking night on the 28th from 7pm, and most people will arrive on this day.

    🍻 There is also a networking night on the 30th and the last train back to London leaves at 10:23 pm.

  • The accommodation is on the same campus as the conference so it will take you about 5 minutes walking to get to the Sibson building, where the sessions will take place.

  • You can reach the University of Kent in three ways:

    🚶‍➡️Walking - About 35 minutes

    🚌 By bus - About 7 minutes

    🚕 By car / cab - About 10 minutes

  • Yes, there is free parking on campus for Game On attendees.

    You’ll need to display a parking permit behind your windshield.

    You can either:

    • Print this permit and bring it with you.

    • Pick a copy up at your accommodation’s reception (if you are staying on campus)

    • Grab a copy duing checking-in

    🔗 Download parking permit

  • Day 1: Time Crimes

    📍 Sibson building - Main Venue

    Day 2: Glitch Hunters

    📍Downtown Canterbury - Google Maps

    You’ll have to take care of your own transporation on Day 2.

  • You can reach downtown Canterbury in three ways:

    🚶‍➡️Walking - About 35 minutes

    🚌 By bus - About 7 minutes

    🚕 By car / cab - About 10 minutes

    Both experiences of the conference will take place in the downtown area and you’ll have to sort out your own transportation.

EVENT INFO

  • First you’ll have to downloa Discord. (Android or Apple) then join via the link below.

    🔗 Join the Discord here

    Make sure you turn on notifications so you don't miss out on anything exciting.

  • Please make sure you register latest by the 22nd of April. If you don’t register by due te due date your badge will be handwritten.

    🔗 Registration form

  • Please make sure you complete the registration for workshops and networking latest by the 22nd of April.

    🔗 Workshop, Games and Networking registration.

    💡 All the workshops have a maximum capacity so we’ll give people spaces on a first come first served basis.

  • Please make sure you mention this during the registration. We’ll work hard with the venue to still provide you with options.

    We’ll have vegetarian, vegan and gluten free options.

  • Lunch is included with your ticket on both days.

    Dinner and a soft drink is also included on day 1.

  • We can store your bags in the main venue but plesae note that we can not take any responsibility for your belongings.

OTHER

  • You can get a full refund (minus 10% handling fee) until the 1st of April 2025. After this date no refunds will be issued.

    Please refer to our T&C.

    You are allowed to transfer your ticket soiIf you can’t attend and it’s past the refund deadline, we suggest posting about it in one of the escape room owners group and try to sell your ticket there.

  • Check out the exclusive deals for Game On attendees by local escape rooms.

    We also recommend checking out Escape the Review’s top 100 UK rooms list.

Can’t find your answer? Drop your question to the #❓ask-away channel on Discord or reach out to the Game On team.

Main Organiser

Zoli
WhatsApp: +44 7 546 055 220
Email: zoli@zolitopia.com

Alex Field

WhatsApp: +44 7494 171373