What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance—and one we tackled in Zolitopia’s most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos. Spoiler: they just might be.

Keep on reading for more insights into the nuances of finding the right price for your business…

I attended Transworld- escape room, haunted house and christmas light convention - for the third time in a row. This year I didn’t have a chance to listen to talks as I was exhibiting with Questy- clueQuest’s outdoor game building platform - but I did have a chance to explore the exhibitor space. And I’ve found some innovative booths, showcasing…

As the escape room industry matures, competition is fiercer than ever, and operators must adapt to stay ahead. In this in-depth discussion from the 2025 roundtable, owners and industry professionals explore the latest trends, from pricing strategies and technological innovations to the shift towards multi-attraction entertainment venues. Can AI-driven Game Masters enhance the player experience? Will traditional padlocks give way to fully immersive tech-driven puzzles? And how can escape room businesses remain profitable in a saturated market?