Thanks for joining me for From Bland to Brand!

I hope the workshop gave you a fresh way to look at your brand, spot where you can level up, and perhaps identify a few side quests you can safely ignore.

Feel free to download, adapt and use the takeaways and worksheet with your own team, and if you'd like to continue the conversation with fellow escape room owners from around the world, I hope to see you at Game On 2027 in London!

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The Future of Escape Rooms – 2026 Edition: Roundtable Key Takeaways
The Future of Escape Rooms – 2026 Edition: Roundtable Key Takeaways

The escape room industry isn’t disappearing — it’s maturing. In this 2026 roundtable recap, we explore consolidation, diversification, corporate growth, seasonal overlays, and why context matters more than ever. The takeaway? Escape rooms aren’t “the pie” anymore — and the operators who adapt strategically will be the ones who thrive.

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How to Build a Self-Running Escape Room Team (So You Can Actually Go on Vacation)
How to Build a Self-Running Escape Room Team (So You Can Actually Go on Vacation)

Running an escape room shouldn’t mean being trapped inside your own business. In this recap of my ER Champ 2025 talk in Sofia, I break down the practical building blocks of a self-running team, from detailed GM manuals and delegation systems to customer care frameworks and maintenance processes. If you want to step away without things falling apart, this is where to start.

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Pricing Strategies - Roundtable // Key Takeaways
Pricing Strategies - Roundtable // Key Takeaways

What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance—and one we tackled in Zolitopia’s most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos. Spoiler: they just might be.

Keep on reading for more insights into the nuances of finding the right price for your business…

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